ROLE
Product Designer
DURATION
2 Months
TOOLS
Adobe XD, Adobe Illustrator, Adobe Photoshop, Blender
OVERVIEW
LYNK is an innovative mobile application designed to serve as a global profile sharing platform for businesses. It enables users to create professional profiles representing their companies and facilitates the sharing of these profiles on a worldwide scale. With LYNK, users can engage in community building, participate in industry-specific groups, and stay informed with tailored news feeds. Additionally, the platform offers a dynamic space for showcasing products, fostering a collaborative environment for companies to connect, share, and grow in the global marketplace.
PROBLEM
Imagine a world where businesses of all sizes can easily connect with their ideal customers, regardless of location. But according to the current digital world there is an empty space for such occurrences. This leads to the business to go through the following pain points.
Limited Reach
Many businesses struggle to expand their visibility beyond local or regional markets.
Inefficient Networking
Traditional networking methods can be time-consuming and often lack targeted engagement.
Difficulty in Sharing Company Information
Sharing professional profiles and company details can be cumbersome and inconsistent across various platforms.
Minimal Industry-Specific Communities
Businesses may find it difficult to connect with like-minded professionals and organizations.
SOLUTION
LYNK addresses these challenges by providing a comprehensive platform that:
Enhances Visibility
Allows businesses to create professional profiles and share them globally, reaching a wider audience.
Facilitates Networking
Enables users to connect with industry peers, participate in targeted groups, and engage in meaningful discussions.
Streamlines Information Sharing
Offers a centralized platform for businesses to showcase their products, services, and company information.
Creates Industry-Specific Communities
Provides a space for businesses to connect with like-minded professionals and organizations.
RESEARCH
Target Users
Small to Medium-Sized Businesses
These businesses often face challenges in expanding their reach and building brand awareness.
Entrepreneurs & Freelancers
Individuals seeking to establish themselves in the professional world and build a network of contacts.
Business Development Professionals
Individuals responsible for growing their company's market share and building relationships with potential clients.
CONCEPTUALISATION
Before the starting the conceptualization process the key design principles were defined to maintain consistency.
Simple & User-Centric
Create a clean and intuitive interface that is easy to navigate.
Mobile-First Approach
Design the app with a focus on mobile usability to cater to the growing number of mobile users.
The following are the core functionalities of LYNK.
Profile Creation
Allow users to create detailed profiles, including company information, products, services, and contact details.
News Feed
Curate personalized news and updates based on user interests and industry trends.
Community Groups
Facilitate the creation and participation in industry-specific groups for networking and discussion.
Event Hosting
Hosting events and manage & monitor the interests and activities
PROTOTYPE
After a thorough process, the final design has been achieved accompanied by a prototype.
Feel free to browse the gallery below.
Or swipe the carousel to see.
